About Us

About Us

WHO WE ARE

Rock Your World Wisconsin is more than just a rock store. With our home base in Northern Wisconsin, we are your source for crystals, minerals and fossils, from small specimens to large statement pieces. Browse our collection here, or visit it us at events all over the U.S. 

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OUR STORY

To touch, hold, and stare at rocks gives me happiness and fills me with an appreciative wonder.  

There most times is a kindred spirit shared among those who have a passion and appreciation for rock structures.  Many of us have a similar story of collecting rocks since we were very small. Whether it was their color, sparkle, shape or texture that caught our eye, they became part of our “treasure” that we kept in a special place or displayed to enjoy over and over again.  These gems often can tie us to a place or memory that remains intact and when we see them, it takes us back with fondness.

When I grew older, I began to learn in more depth the story behind rocks and minerals.  Where did they come from?  How are they formed?  They all had a journey to become what we see today.  What was that journey?

Crystals also are thought to promote physical, emotional, and spiritual healing.  They help cultivate personal spiritual development.  They belong to the common earth but they also can per personalized depending on how you interact with it.  Crystals have physical characteristics and formation that reflects light, electrical charge, and more.  In crystal healing, these characteristic qualities are emphasized.  Studies show intention-based mindset of crystal healing, like what is cultivated with meditation for example, can help with immunity, focus, emotional processing, stress reduction, and nervous system regulation.   

After 30 years in the medical field, I made the decision to pursue my lifetime hobby and create Rock Your World Wisconsin.   I seek, find, touch, and feel every rock and fossiI purchase.  I then bring them home to share with you!  India, Brazil, Madagascar, Indonesia, Morrocco, Mexico, Dominican Republic and of course the United States are just some of the places these specimens come from.  My desire is to show and sell quality pieces from around the world and bring them to Wisconsin to admire in your home or office. This fills me with a satisfaction far beyond any expectations I had.  This appreciation is also expressed in my daughter Brooke, who too started filling her pockets with rocks at the age of 2.  She has a great understanding and knowledge with crystals.  With great pleasure, she is part of this business and service that we are offering to you.

The goal and essence of Rock Your World Wisconsin is to have and create a connection with you for years to come.  If you have an appreciation for the wonder and beauty of Rocks, Crystals, or Fossils, whether you are new to collecting or a kindred spirit, we look forward to the opportunity to meet you!

THE TEAM

Rock Your World Wisconsin is the mother/daughter team of Sheri Kempfer ad Brooke Szafranski.


SHERI KEMPFER

OWNER

As a toddler, her pockets were full of little “treasures” she found along her path.

As a teenager, her parents had to pull the car over if she saw beautiful rocks on the side of the road on our travels across the United States.

As an adult, she started collecting the magnificent wonders that scattered along our landscapes or came up from the earth across the world.

She took a leap of faith and left her career to pursue a deep desire.

Today, her passion is to share what she found and offer them to you.

 


BROOKE SZAFRANSKI

ASSISTANT MANAGER

Brooke came into this life naturally free-spirited. She is carefree but intentional. Being a non-conformist, she marches to the beat of her own drum and has an inner drive to live with meaning, joy, and a sense of fulfillment.

Through life’s journey, her spiritual belief lead her to knowing of something bigger. She also developed a deep sense of wonder about the universe. Crystals added more awareness by drawing out what was already within her. The unique nature of her spirit drives her to continuously grow and evolve while remaining authentic and true to herself.

Outstretched hands symbolize a constant state of giving and receiving. This is the heart of Brooke.

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